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How I Make 4 Figures as a Creator From 3 Key Pivots

And they changed my life

Tina Lopez
2 min readFeb 8, 2025
Photo by Eric Rothermel on Unsplash

You’re only 3 pivots away from radically changing your creator business.

Each pivot builds off of each other,

And prioritizes your time & profit in the process.

First Pivot: Audience Growth w/out Social Media

Hard Lesson that inspired this: one of my bigger social media platforms had the opportunity to ban my account with the click of a button.

A social media following & business would be gone with it.

Change: Focused less on socials & more on BEING social.

Invested my time with right fit partners & collaborations that allowed me to reach over 100k+ people without ever making a social media post again.

Converted that reach to thousands of email subscribers that I OWN on 20 mins a month.

Second Pivot: Monetization without Time

Hard Lesson that inspired this: Being burned out not once, but twice because I over extended my self with way too many sales calls & client calls.

Change: Eliminate calls from my calendar & focus on daily cash flow vs. chasing one time “big clients.”

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Tina Lopez
Tina Lopez

Written by Tina Lopez

I help creators build marketing machines that drive leads & revenue w/out relying on socials 📩Inquiries@tinalopez.com 🔗https://creatorsclub.tinalopez.com/bio

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