Member-only story

(I wish I could)

Business is Fun Again

Tina Lopez
2 min readJan 9, 2025
Photo by Alex Alvarez on Unsplash

Pre P.S. Watch this newsletters deep dive here.

The irony.

6 years ago my business motivation was fueled with ideas of:

  • Freedom
  • Passive Income
  • Having a business that runs without you

Y’know…all the things every guru and their mother tries to sell you.

But what they taught didn’t match with what I was “sold on.”

In order for you to get to “Freedom” you first had to:

  • Be a slave to an algorithm to “grow your audience.”

In order for you to get to “Passive Income” you first had to:

  • Convince clients to work with you on back to back sales calls.

In order for you to get to a business that runs without you, you had to:

  • Have 5+ virtual assistants that you need to manage and hope they don’t break anything.

It didn’t work for me.

There were times where I wished I could step away from the business and not check my email 5 times a day to make sure nothing broke.

There were times where I canceled on family dinners so I can take that sales call…that didn’t close.

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Tina Lopez
Tina Lopez

Written by Tina Lopez

I help creators build marketing machines that drive leads & revenue w/out relying on socials 📩Inquiries@tinalopez.com 🔗https://creatorsclub.tinalopez.com/bio

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