Profiting as a Creator

People Don’t Crave Business, They Crave This Instead

Tina Lopez
2 min readJul 25, 2024

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Photo by Unseen Studio on Unsplash

Pre p.s. watch this deep dive video on this newsletter.

Making money is easy. Making profit, is a different story. Let me tell you two different stories:

Before I transitioned to content creation I did business coaching.

That was years ago.

I remember having a $17,000 cash month and while it felt good on the outside, I spent it as fast as it came.

Hired labor, Bought fancy software (that I didn’t need), And paid for more coaching.

At this point, there was no money left over to pay myself because I invested everything back in the business.

Within two months I stopped accepting clients, because burnout was no joke.

That $17,000 turned to 0.

Now things are different.

I’ve built an automated content business that is:

  • 80% ran by automations & ai
  • 15% outsourced by one virtual assistant
  • 5% of my personal time being involved.

Except, I don’t have $17,000 cash months like I did…yet.

But I:

  • Pay myself a monthly salary

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Tina Lopez

I help creators grow & monetize their audience without relying on social media 📩Inquiries@tinalopez.com 🔗https://creatorsclub.tinalopez.com/bio