The One Platform that 3x’ed My Income as a Creator

And I didn’t Go “Viral”

Photo by Nubelson Fernandes on Unsplash

“I need more traffic to my offers”

“I need to go viral on TikTok”

“I need more money as a creator”

Only one of those statements are true:

You need more money as a creator.

But you don’t need to go viral or generate a “ton” more traffic in order to make more money in your creator business.

The truth?

Making more money does not mean that you need to make more content.

In fact, I’ve decreased my content output by 60% and have made three times more money by doing so.

The change?

I stopped optimizing my business to build a “brand” and started optimizing my business for “cash.”

Here’s the difference, instead of:

• Creating TikTok Videos -> Writing Daily-ish Emails
• Growing my social media following -> Growing my email subscribers
• Driving traffic direct to offer -> Driving traffic direct to funnel

Are you catching my clue?

If your goal is to build a brand, focus on social media.