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The Strategy I’m Using to Build an Email List from Scratch

and 3 Key Mistakes I’m “Rectifying” From My Last Attempt

Tina Lopez
5 min readMar 8, 2023
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I created my first email list because everyone else was doing it.

Did it have a purpose?

No.

Did I have an email marketing strategy?

No.

Was I making money from my email list?

No clue.

I had spent the past 3 years of my business creating an “email list” with no real strategy, or tactics.

I’m not stating this to prove that I’m not “knowledgeable” in the subject, I am (but that only came with time, trial, and error). I share this to emphasize a point:

“Most people follow the hype train ‘just because’ with no proper direction or strategy in place”

Don’t be like most people.

In this strategy I’ll share with you 3 key mistakes I made, my email promotion strategy, and how I plan to both monetize and give value to my audience.

Ready to dig in?

3 Mistakes That I’d Like a “Do Over” On

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Tina Lopez
Tina Lopez

Written by Tina Lopez

I help creators build marketing machines that drive leads & revenue w/out relying on socials 📩Inquiries@tinalopez.com 🔗https://creatorsclub.tinalopez.com/bio

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