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The Year “Can” Be Different

Tina Lopez
2 min readJan 1, 2025

2025 Can Be Different — Let’s Make It Happen

Photo by Kelly Sikkema on Unsplash

Yesterday is now “last year.”

Weird.

I did a whole year of testing different traffic & growth strategies for different seasons of business (or let’s just call it life).

When I wanted to unplug & be on pause I leveraged our freebie swaps strategy.

When I maintained business as usual I threw in on our bundle strategy.

When I wanted to go “all in” I pushed on our joint venture trainings strategy.

The best part?

I mixed or combined different collab strategies based on my energy levels.

The even better part?

My “lack of energy” had no bearing on my traffic, leads, and revenue.

And that’s the best business to be in.

Because truthfully?

There are lots of days where life is just “life-in” on you.

I definitely had some pretty great highs.

But damn near low asf lows.

But lead gen is no longer a stressor.

Because it’s even more important to “leverage” timeless strategies that work when you choose not to.

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Tina Lopez
Tina Lopez

Written by Tina Lopez

I help creators build marketing machines that drive leads & revenue w/out relying on socials 📩Inquiries@tinalopez.com 🔗https://creatorsclub.tinalopez.com/bio

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