TikTok Ban? Here’s your back up strategy

Fast audience growth (w/out followers)

Photo by Swello on Unsplash

Maybe I’m a little cynical,

But I can’t help but laugh.

The U.S. government is debating on banning TikTok.

The rumor first came to me last year,

And I still feel the same way about it:

Nothing.

But I do understand that there’s a real challenge for individuals who’ve genuinely built a business on TikTok.

It’s the same challenge anyone would have when they build an audience on a platform they don’t own:

With the click of a button (or in this case a government decision),

Your account + business can be gone.

It’s terrifying.

2 years ago it almost happened to me,

And had I not saved my account my business would’ve been fucked.

So two years ago,

I made a decision that I hope you’ll also make:

Build an audience without relying on social media.

In fact, the strategy I’m sharing with you today has helped me:

• Outpace my social media following
• Built an audience that I own (no platform req.)